Post by juthi52943 on Dec 27, 2023 21:33:00 GMT -8
Sellers of new and unknown data. Is it common? It's no surprise that media percentage pricing is gaining momentum and recognition. Industry leaders, including The Trade Desk (TTD), Adelphic and IRI's LiveRamp, include media percentage pricing in their flexible or hybrid pricing models. The Trade Desk (TTD) TTD, one of the strongest advocates of media percentage data pricing.
Has been applying this model to its own Data Job Function Email List Alliance for years. TTD's Solimar platform is transitioning to a fully hybrid pricing model, offering customers the best of both worlds while optimizing data for demand stakeholders. TTD's reasoning is a win-win it's about supporting the growing use of data to improve decision-making for every impression, leading to better campaign results.
From TTD’s perspective, using a hybrid media percentage pricing model with a CPM cap helps ensure data prices more accurately align with value. The value of data – relative to media – fluctuates widely across all media channels, making a fixed CPM price for data less useful. For marketers, this hybrid model makes it easier to leverage more data across more impressions and establish consistent relative value.
Has been applying this model to its own Data Job Function Email List Alliance for years. TTD's Solimar platform is transitioning to a fully hybrid pricing model, offering customers the best of both worlds while optimizing data for demand stakeholders. TTD's reasoning is a win-win it's about supporting the growing use of data to improve decision-making for every impression, leading to better campaign results.
From TTD’s perspective, using a hybrid media percentage pricing model with a CPM cap helps ensure data prices more accurately align with value. The value of data – relative to media – fluctuates widely across all media channels, making a fixed CPM price for data less useful. For marketers, this hybrid model makes it easier to leverage more data across more impressions and establish consistent relative value.