Post by account_disabled on Feb 28, 2024 1:55:55 GMT -8
Everyone who has a business today recognizes the importance of quality content and content marketing activity and HubSpot has discovered that companies with a blog get 97% more links and 55% more visitors and traffic compared to those who do not regularly publish content online. Certainly, always creating new original content puts the entrepreneur faced with complex challenges and for this reason companies rely on web writers specialized in SEO Copywriting such as Comunicare Social Media to strengthen their online presence. Today I want to share with you 10 content marketing tips that I usually offer when I do company training. 10 tips for doing content marketing well Enter the mindset of a content creator: even a company meeting, a conversation with a colleague or a presentation made at an industry conference or trade show can be transformed into a blog article.
Those who deal with content marketing must also be able to consider these opportunities Create shareable content on Twitter and other social Norway Phone Number media: I recommend that the companies I work with install the "click to tweet" plugin on the blog with a link to the original post included but also to always create content that is easily shareable on social media. It is a simple strategy but it allows you to create different points of contact between the blog and readers and allows you to make the online content viral. Write content that can be used by the user: when writing the article you don't need to be a poet or writer, the important thing is that the content answers this question: "will my reader find it useful?".
If the answer is yes, then the job was done well. Publish a survey: a good way to involve the reader and ask questions on the topic and perhaps use the answers obtained to create a new article. Don't entrust the blog to just one person: very often in companies those who take care of the blog have the task of creating hundreds of contents, making the activity difficult to scale while it is advisable that every employee and collaborator can contribute to the success of the company blog. An example? At HubSpot, 130 of 300 employees have access to the blog with special rewards for top performers. Creating guest posts: inviting other bloggers to collaborate with the company site allows you to have valuable content with minimal effort, while publishing your texts on other sites helps to reach a new audience and improve SEO activity.
Those who deal with content marketing must also be able to consider these opportunities Create shareable content on Twitter and other social Norway Phone Number media: I recommend that the companies I work with install the "click to tweet" plugin on the blog with a link to the original post included but also to always create content that is easily shareable on social media. It is a simple strategy but it allows you to create different points of contact between the blog and readers and allows you to make the online content viral. Write content that can be used by the user: when writing the article you don't need to be a poet or writer, the important thing is that the content answers this question: "will my reader find it useful?".
If the answer is yes, then the job was done well. Publish a survey: a good way to involve the reader and ask questions on the topic and perhaps use the answers obtained to create a new article. Don't entrust the blog to just one person: very often in companies those who take care of the blog have the task of creating hundreds of contents, making the activity difficult to scale while it is advisable that every employee and collaborator can contribute to the success of the company blog. An example? At HubSpot, 130 of 300 employees have access to the blog with special rewards for top performers. Creating guest posts: inviting other bloggers to collaborate with the company site allows you to have valuable content with minimal effort, while publishing your texts on other sites helps to reach a new audience and improve SEO activity.